5 Enviable Landing Page Examples for Lawyers

Shea Antonucci
April 1, 2020

5 Enviable Landing Page Examples for Lawyers

If you’re an attorney, and you are running Google and Bing ads for your law firm or practice, don’t be deceived; the ad copy and design is what’s going to get you noticed, but your landing page is what’s going to get you clients. Lawyer landing pages are one of the most critical (and most forgotten) aspects of search advertising for any attorney.

Far too often, we see lawyers trying to grow their practice by pouring all of their time, efforts, and resources into ad creation and delivery and completely ignoring the landing page experience. PPC is what we do best, and we understand that there is a lot of pressure to stand out from the fierce competition. But search engine marketing isn’t cheap. You are paying for your ads, and the clicks that cost you money will be wasted if you have a crappy landing page.

At Empirical360, we never recommend running any ads without optimizing your lawyer landing pages. We have a proven process of landing page design and development for attorneys that has produced millions of dollars in revenue for our lawyer marketing clients. In order for a landing page to be successful, it needs to be highly relevant, mobile-friendly, easy to navigate, and have a few key elements that encourage conversions.

Part of the reason lawyers don’t put more effort into their landing pages is because they just don’t know what a good landing page should look like. We’ve compiled 5 quality lawyer landing page examples in this blog post so you can have a better understanding of what good landing pages are supposed to be – and get some inspiration for your next landing page design!

What We Like

  • It immediately addresses the perceived need of the user – it’s highly relevant. To find this landing page, we typed in “personal injury attorney near me”. The headline jumps out at us immediately, because it was exactly what we had Googled. And directly underneath the headline, the landing page lists the location (Clearwater), so if users are located near Clearwater, they feel at ease knowing that this lawyer is still a possibility for them to choose.
  • The form, chat, and phone number are all above the fold, which makes it easy for interested users to get more information or contact the office. Access to critical information above the fold is imperative when it comes to any landing page. This encourages users to convert!

What We Would Change

  • There are so many calls to action (Call, Sign Up for Newsletter, Schedule Free Consultation, Send Message, Type Response) that it is a little overwhelming for a user, and might result in them just leaving the site or not converting right away. If you only had one or two options available, it would not be so hard to make a decision and could lead to a quicker, surer conversion.
  • The chat section is abnormally large; most other high-converting landing pages have that section minimized.
  • Because the location is so important, it should be highlighted or more visible.
  • This lawyer has a successful brand, so we would feature her prominently, front and center, in order to increase recognition

What We Like

  • It’s immediately clear from the layout, photos, and text what this landing page is advertising for. The phone number and call to action are above the fold and easy to find, and there is a chat box for people who do not want to call (although again, it’s bigger than normal).

What We Would Change

  • The landing page shows the targeted county, but it may be more effective to have a more specific location in order to increase relevance for users.
  • The phone number in blue text is not clickable; having clickable phone numbers on all of your landing pages makes it easier for users to reach you.

What We Like

  • This site builds terrific credibility above the fold, instantly convincing visitors that they’re legitimate. They have logos for their awards and news mentions.
  • They also have a chat above the fold and a highly visible call to action (the phone number and button to get in contact).
  • The chat button is small and less invasive.
  • They address location in the headline, building relevance with the user.

What We Would Test

  • Putting images of the attorneys on the landing page may get a higher conversion rate.  
  • Putting a contact form above the fold may get a higher conversion rate.

What We Like

  • This site also builds credibility above the fold with logos for awards and identifiers in the gold bar.  
  • The county is in the headline, so it’s location specific (could be city specific).
  • This site is arguably the most aesthetic of our five choices; the colors work nicely together, the hero image is interesting without being distracting, and the font type is pleasing.

What We Would Change

  • Some of the font (like the font in the gold bar) is too small for some users to see easily, and the gold font on the form is hard to read. The phone number is also not prominent enough – larger the better, particularly for mobile devices.

What We Like

  • The headline is big, bold, and shows credibility. Their selling points are also nicely highlighted (in the white box) which further lends credibility.  
  • The image shows the location relevance; a Tampa citizen would recognize that skyline.
  • The phone numbers in the top corner are easy to see.  
  • The county is in the headline, so it’s location specific (could be city specific).

What We Would Change

  • The blue Spanish mobile button looks like a mistake because it is so oddly placed.
  • There is no chat box above the fold or elsewhere on the page The text is hard to read because the fonts are so small.
  • Questions?

    Have questions about designing your own lawyer landing page? Contact Empirical360 today to see how our PPC expertise can grow your firm! We’ve managed millions of dollars in legal ad spend. We’re Google Premier Partners (a designation only given to the world’s leading marketing agencies). And we know what it takes to make landing pages that convert!