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Benefits of Using the Offline Editor for Google Ads & Microsoft Ads

Benefits of Using the Offline Editor for Google Ads and Microsoft Ads In this blog post, we'll tell you why we love the Google Ads Editor (and the Microsoft Advertising Editor, which is essentially the same thing) and how they can help you take your PPC management to...

Understanding How Responsive Search Ads Work

Understanding Responsive Search AdsIf you've been following our blog posts lately, you'll notice that we've been talking a lot about Google updates and the push towards automation (which is happening in full force whether advertisers like it or not). But we have not...

How To Set Up Campaign Level Conversion Tracking in Google Ads

How To Set Up Campaign Level Conversion Tracking in Google AdsHow we feel about this update Favorable! Google announced the arrival of campaign level conversion tracking at Google Marketing Live earlier this year, and while it may not sound exciting, it's a tool that...

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