Empirically Speaking

Insurance Marketing

Rob Anderson's Testimonial Hear the full story of how our company generated over 2 million in revenue for the largest Florida Blue agency in the Southeast!   We're so grateful to have clients like Rob that willingly share their story of how working with Empirical...

Year End Review

Year in Review A look back at what 2018 held for Empirical360 and what we're excited for in 2019!  2018 was a year of monumental growth for our company. We believe in working hard, and we believe in celebrating hard work! As we pause and reflect on what the last...

The Most Important Ingredient in Closing a Sale

The Most Important Ingredient in Closing a Sale   A basic communication principle that can lead to more deals. I have worked in sales in some capacity or another for basically my entire adult working life. Long presentations, cold calls, B2B, B2C – you name it,...

Segmentation by Device

Smartphones & Black Boxes: How Segmenting by Device Can Help You Find Money in Places You Didn’t Realize It Was Hiding One of the most important aspects of the success of any business is being able to understand each of the moving parts...

The Counter-Cultural Sales Tip That Works

The Counter-Cultural Sales Tip That Works The one piece of advice that is contrary to what every other sales trainer would suggest and opposite of what your prospect will expect. I’ve worked in high pressure sales before. I’ve gone into the office with the mentality...

One Rule That Will Save Your Sales Pitch

One Rule That Will Save Your Sales Pitch   Not following it causes you to lose sales and wonder why. I cannot tell you how many times I have heard sales reps get on a call and say “Hey John, I know you said from our last conversation you wanted your wife, Mary,...

The Universal Sales Conversation Stack

The Universal Sales Conversation Stack   How an intentional plan for interaction can lead to closing more sales  Successful sales don’t happen by accident. To gain a prospective customer, you need to have a strategy, and that strategy should begin with an...

“The leads are weak?? YOU’RE weak”

"The leads are weak?? YOU'RE weak!" Why blaming outside factors for your lack of sales and "bad leads" isn't helping solve the real issue   When something goes wrong in any industry on the front-facing side, the first instinct is to throw the back of the house...

New Additions

New Additions Our team is growing, and that means more expertise and attention devoted to your campaigns! Empirical360 is quickly expanding its influence. Our client list is increasing, and that means we had the need and the opportunity to bring on new professionals...

Empirical360 CRM And Performance Portal

Introducing the 360 Performance Portal & 360 CRM When 3rd party software doesn’t meet all of your needs, build you own. Sorry for the hiatus in our own blog posting – we have been hard at work on the latest and greatest additions to our agency. These additions were...

3 Ways To Segment Your Google Search Campaigns

Three Ways to Segment Campaigns in Search Advertising Segmentation is one of the best things you can do within your Google Ads account to make your advertising more effective. It allows you to optimize campaigns in a variety of ways, view...

5 Things to Consider When Choosing a CRM Solution

5 Things To Consider When Choosing A CRM Solution All good businesses seek to have good relationships with their customers. The quality of client relations is a sure indicator of the success of a company, no matter what industry or size. If you...

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Case Studies

Florida Blue

Insurance Marketing

Medicare Supplement

Insurance Marketing

Kadlee

E-commerce

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