Empirically Speaking

The Five Best Ecommerce Options For Your Business

The Five Best Ecommerce Options For Your Business Which is right for your business? In 2017, Ecommerce is where the money is—and where the competition is. Because of the growing consumer-driven online market, there are more Ecommerce companies...

6 Analytics Tools To Measure Website Performance

6 Analytics Tools To Measure Website Performance: How Today’s Software Can Help You Obtain Critical Data. If you heard about someone who decided to put on a blindfolded and navigate the streets of downtown Manhattan alone, without any form of...

How To Prioritize Your AB Testing Efforts

How To Prioritize Your AB Testing Efforts Using data driven decisions to guide you. When it comes to conversion rate optimization, the first reaction is typically excitement. It is easy to jump in headfirst, start testing away, and make big...

Why You Should Have Exact Match Campaigns In Google AdWords

Why It Is Advantageous To Use Exact Match Keyword Campaigns In Google AdWords Build a refined campaign that can save you money. Utilizing Google AdWords can be an intimidating undertaking. There are multiple moving parts to consider when it...

Find Out Your Business’s Online Potential

The Google Keyword Planner The best new way to assess your business potential. If you are a local or national company owner, you are constantly looking to increase your company’s influence. With all of the marketing options available, you may...

3 Google Tools Every Web Developer Should Take Advantage Of

If you want to become a successful web developer, you should familiarize yourself with certain services that will help you enhance your effectiveness. Since Google is the leading authority on everything digital, it is a good idea to implement the excellent (and free!)...

SEO Versus Google Adwords

Google AdWords vs SEO Pay to play vs investing in your website. Two of the most effective tools available to your business are SEO (search engine optimization) and Google AdWords. Empirical360 wants you to know exactly what these tools are and...

2 Questions To Ask When Determining Your Website’s Viability

Most of the time, the way a website looks and feels is considered its most important aspect, and consequently, all of the focus is geared towards aesthetic appeal. The appearance is important, since it is a direct reflection of the brand, but just because a website...

3 Main Questions to Ask Before Contracting a Marketing Agency

In the same way that evaluating a potential employee is an important process for any business, evaluating a prospective marketing agency is also necessary in order to make sure that they have a solid plan in place to achieve your company’s goals. Empirical360 has...

Case Studies

Florida Blue

Insurance Marketing

Medicare Supplement

Insurance Marketing



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