Empirically Speaking

3 Ways To Segment Your Google Search Campaigns

Three Ways to Segment Campaigns in Search Advertising Segmentation is one of the best things you can do within your Google Ads account to make your advertising more effective. It allows you to optimize campaigns in a variety of ways, view...

5 Things to Consider When Choosing a CRM Solution

5 Things To Consider When Choosing A CRM Solution All good businesses seek to have good relationships with their customers. The quality of client relations is a sure indicator of the success of a company, no matter what industry or size. If you...

3 Noteworthy Elements You Can Test Within AdWords

3 Noteworthy Elements You Can Test Within AdWords There are many A/B tests you can run to increase the effectiveness of your online marketing strategy. The majority of companies run their A/B tests on landing pages, and this is a good...

Hiring In House Marketing Vs A Marketing Agency

Hiring A Marketing Agency Vs. A Marketing Employee Pros and Cons In today’s technological age, if your company does not invest in online marketing, you are not going to be successful. Digital marketing is quickly becoming crucial to the growth...

AdWords And Facebook Aren’t Twins

AdWords And Facebook Aren’t Twins How to Manage Different Traffic Sources There are many different marketing channels available to you. Each channel has its own unique culture, composed of the organization of the platform and the behaviors the...

The Five Best Ecommerce Options For Your Business

The Five Best Ecommerce Options For Your Business Which is right for your business? In 2017, Ecommerce is where the money is—and where the competition is. Because of the growing consumer-driven online market, there are more Ecommerce companies...

6 Analytics Tools To Measure Website Performance

6 Analytics Tools To Measure Website Performance: How Today’s Software Can Help You Obtain Critical Data. If you heard about someone who decided to put on a blindfolded and navigate the streets of downtown Manhattan alone, without any form of...

How To Prioritize Your AB Testing Efforts

How To Prioritize Your AB Testing Efforts Using data driven decisions to guide you. When it comes to conversion rate optimization, the first reaction is typically excitement. It is easy to jump in headfirst, start testing away, and make big...

Why You Should Have Exact Match Campaigns In Google AdWords

Why It Is Advantageous To Use Exact Match Keyword Campaigns In Google AdWords Build a refined campaign that can save you money. Utilizing Google AdWords can be an intimidating undertaking. There are multiple moving parts to consider when it...

3 Google Tools Every Web Developer Should Take Advantage Of

If you want to become a successful web developer, you should familiarize yourself with certain services that will help you enhance your effectiveness. Since Google is the leading authority on everything digital, it is a good idea to implement the excellent (and free!)...

SEO Versus Google Adwords

Google AdWords vs SEO Pay to play vs investing in your website. Two of the most effective tools available to your business are SEO (search engine optimization) and Google AdWords. Empirical360 wants you to know exactly what these tools are and...

2 Questions To Ask When Determining Your Website’s Viability

Most of the time, the way a website looks and feels is considered its most important aspect, and consequently, all of the focus is geared towards aesthetic appeal. The appearance is important, since it is a direct reflection of the brand, but just because a website...

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Case Studies

Florida Blue

Insurance Marketing

Medicare Supplement

Insurance Marketing

Kadlee

E-commerce

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