Empirically Speaking

One Rule That Will Save Your Sales Pitch

One Rule That Will Save Your Sales Pitch   Not following it causes you to lose sales and wonder why. I cannot tell you how many times I have heard sales reps get on a call and say “Hey John, I know you said from our last conversation you wanted your wife, Mary, to...

The Universal Sales Conversation Stack

The Universal Sales Conversation Stack   How an intentional plan for interaction can lead to closing more sales  Successful sales don’t happen by accident. To gain a prospective customer, you need to have a strategy, and that strategy should begin with an effective...

“The leads are weak?? YOU’RE weak”

"The leads are weak?? YOU'RE weak!" Why blaming outside factors for your lack of sales and "bad leads" isn't helping solve the real issue   When something goes wrong in any industry on the front-facing side, the first instinct is to throw the back of the house under...

New Additions

New Additions Our team is growing, and that means more expertise and attention devoted to your campaigns! Empirical360 is quickly expanding its influence. Our client list is increasing, and that means we had the need and the opportunity to bring on new professionals...

Empirical360 CRM And Performance Portal

Introducing the 360 Performance Portal & 360 CRM When 3rd party software doesn’t meet all of your needs, build you own. Sorry for the hiatus in our own blog posting – we have been hard at work on the latest and greatest additions to our agency. These additions were...

3 Ways To Segment Your Google Search Campaigns

Three Ways to Segment Campaigns in Search Advertising Segmentation is one of the best things you can do within your Google Ads account to make your advertising more effective. It allows you to optimize campaigns in a variety of ways, view...

5 Things to Consider When Choosing a CRM Solution

5 Things To Consider When Choosing A CRM Solution All good businesses seek to have good relationships with their customers. The quality of client relations is a sure indicator of the success of a company, no matter what industry or size. If you...

3 Noteworthy Elements You Can Test Within AdWords

3 Noteworthy Elements You Can Test Within AdWords There are many A/B tests you can run to increase the effectiveness of your online marketing strategy. The majority of companies run their A/B tests on landing pages, and this is a good...

Hiring In House Marketing Vs A Marketing Agency

Hiring A Marketing Agency Vs. A Marketing Employee Pros and Cons In today’s technological age, if your company does not invest in online marketing, you are not going to be successful. Digital marketing is quickly becoming crucial to the growth...

Is Your Business’s Marketing Ready for 2018

Is Your Business’s Marketing Ready for 2018? It's time to get ready for the new year. Time moves fast, especially in the digital world. You’re about one month away from a brand new year—if you haven’t already, it’s time to start thinking about...

AdWords And Facebook Aren’t Twins

AdWords And Facebook Aren’t Twins How to Manage Different Traffic Sources There are many different marketing channels available to you. Each channel has its own unique culture, composed of the organization of the platform and the behaviors the...

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Case Studies

Florida Blue

Insurance Marketing

Medicare Supplement

Insurance Marketing

Kadlee

E-commerce

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