Empirically Speaking

Accelerated VS Standard Delivery

Accelerated VS Standard Delivery: Which Should You Use In Your Campaigns? If you begin the process of creating a Google Ads campaign for your business or for your client, you may be quickly overwhelmed by the amount of options available to you and terminology that you...

Margaret Branco’s Testimonial

Margaret Branco's Testimonial Hear how we partnered with one insurance company and grew their marketing budget to seven figures!   We're so grateful to have clients like Margaret that are so impressed by our results, they willingly sit down with us and tell their...

Account Management

Account Management How Empirical360 Optimizes Your Campaigns Daily One way we're different than other agencies is that we will be the first to tell you if your campaigns are not performing well.   That's because we want you to really win. Our team sees enormous...

Call-Only Ads May Be Your Biggest Revenue Generator

Multiply Mobile Conversions: How Call-Only Ads Can Be One of the Biggest Revenue Generators for Your Company Recently, Google Ads rolled out a new option for mobile device campaigns - call-only ads, or ads shown to users when they perform a search on their...

Insurance Marketing

Rob Anderson's Testimonial Hear the full story of how our company generated over 2 million in revenue for the largest Florida Blue agency in the Southeast!   We're so grateful to have clients like Rob that willingly share their story of how working with Empirical...

Year End Review

Year in Review A look back at what 2018 held for Empirical360 and what we're excited for in 2019!  2018 was a year of monumental growth for our company. We believe in working hard, and we believe in celebrating hard work! As we pause and reflect on what the last...

The Most Important Ingredient in Closing a Sale

The Most Important Ingredient in Closing a Sale   A basic communication principle that can lead to more deals. I have worked in sales in some capacity or another for basically my entire adult working life. Long presentations, cold calls, B2B, B2C – you name it,...

Segmentation by Device

Smartphones & Black Boxes: How Segmenting by Device Can Help You Find Money in Places You Didn’t Realize It Was Hiding One of the most important aspects of the success of any business is being able to understand each of the moving parts...

The Counter-Cultural Sales Tip That Works

The Counter-Cultural Sales Tip That Works The one piece of advice that is contrary to what every other sales trainer would suggest and opposite of what your prospect will expect. I’ve worked in high pressure sales before. I’ve gone into the office with the mentality...

One Rule That Will Save Your Sales Pitch

One Rule That Will Save Your Sales Pitch   Not following it causes you to lose sales and wonder why. I cannot tell you how many times I have heard sales reps get on a call and say “Hey John, I know you said from our last conversation you wanted your wife, Mary,...

The Universal Sales Conversation Stack

The Universal Sales Conversation Stack   How an intentional plan for interaction can lead to closing more sales  Successful sales don’t happen by accident. To gain a prospective customer, you need to have a strategy, and that strategy should begin with an...

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Case Studies

Florida Blue

Insurance Marketing

Medicare Supplement

Insurance Marketing

Kadlee

E-commerce

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