Empirically Speaking

Why You Should Segment by Match Type

Weighing in on Match Type Segmentation: Our Opinion on an Industry Controversy The team at Empirical360 is extremely passionate about segmentation. We’ve said this before, we’ll say it again, and we’ll continue to communicate it until we see it becomes the norm: you...

How To Track a Thank-You Page

How To Track a Thank-You Page An AdNerds Tutorial for Beginners! (With Guiding Images)   Everything you're currently doing that has to do with your website (including search ads) is essentially useless if you don't know how well it's working.  That's why...

How To Track Custom Conversions Inside of Facebook

How To Track Custom Conversions from Inside Facebook  An AdNerds Tutorial for Beginners! Optimize your Facebook efforts in just 3 easy steps.    If you already have the Facebook pixel installed, it can do most of the heavy lifting for you so you don't have to add...

How To Install & Check Your Facebook Pixel

How to Install & Check Your Facebook Pixel An AdNerds Tutorial for BeginnersHave you ever made a search on the internet for a product, clicked through some websites to get a price comparison or find a style you liked, and then saw the same products or brands' ads...

How to Know Which Facebook Campaign Objective You Should Use

How to Know Which Facebook Campaign Objective to UseWhen you're trying to promote your brand, products, and services via social media, it's important to structure your campaigns correctly (just as you would when using a PPC platform like Google Ads or Microsoft Ads)....

Why You Should Be Using SKAGs

Why You Should Be Using SKAGs Going Against Google's Recommended Best Practices is Actually in Your Best Interest When you begin creating a campaign within Google Ads, Google will assist with setup along the way. At every decision point, they will have suggestions for...

3 Apps That Can Boost Your Shopify Conversion Rate

3 Apps That Can Boost Your Shopify Conversion RateIf you own an Ecommerce business, you know that the endless options available to you within just a single platform can be overwhelming. Ecommerce is complex and heavily involved, and because you are managing all...

3 Tips for Writing Better Ecommerce Ad Copy

3 Tips for Writing Better Ecommerce Ad CopyAccording to a 2017 article from Forbes, the average person is exposed to 4,000 to 10,000 ads per day, but less than 100 of them register in the brain. With so much clutter, consumers are increasingly tuning out marketing...

What’s the Most Effective Event Marketing Strategy?

The Most Effective Strategy for Event MarketingIf you want to drive people to an event, how do you get them there? The answer is that there are many ways. Now, that's not a particularly helpful answer, because it's not a particularly helpful question, but it's a...

10 Ecommerce Mistakes To Avoid When It Comes to UX

10 Ecommerce Mistakes To Avoid When It Comes to UXThe user experience. It needs to be the hill you'd die on; having an exceptional user experience is absolutely critical to every industry, but perhaps none more than Ecommerce. If you have an online store, UX should...

Common Misconceptions About Insurance Marketing

Common Questions about Insurance Marketing  What You May Not Know & The Truth About Paid SearchBecause our agency specializes in helping insurance agencies grow their business, and we've made our clients millions of dollars in revenue, we get calls from insurance...

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Florida Blue

Insurance Marketing

Medicare Supplement

Insurance Marketing

Kadlee

E-commerce

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