3 Tips for Running Your Campaigns After Hours

3 Tips for Running Your Campaigns After Hours

3 Tips for Running Your Campaigns After Hours Get A Free Consultation After-hours campaigns are a little-known asset that can really give your business a boost, but you might not be optimizing them correctly.  With Google Ads (and Bing Ads), you have the power to...
Why You Should Segment by Match Type

Why You Should Segment by Match Type

Weighing in on Match Type Segmentation: Our Opinion on an Industry Controversy Get A Free Consultation The team at Empirical360 is extremely passionate about segmentation. We’ve said this before, we’ll say it again, and we’ll continue to communicate it until we see it...